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DMU Flashmob event raises money for LOROS and ProstAid

Date: Wednesday 07 November 2012

Leicestershire CCC players and staff showed off their dance moves as part of the DMU Heroes event on Wednesday.

DMU Vice-Chancellor Dominic Shellard wanted to create the largest ever Flashmob/Lipdub video in Castle Gardens as part of the Executive Quest Challenge that is raising money for ProstAid and LOROS.

People donated £1 to be a part of the DMU Heroes event and danced along as Dominic mimed to the 80s rock classic Holding Out For A Hero, by Bonnie Tyler.

There were a number of special dance moves for the production, including the Mo Farah ‘Mobot’ and Bruce Forsyth’s knee bend and fist clench, which started things off.

Dominic started his journey in the lecture hall in the Hugh Aston building before making his way to Castle Gardens, where lots of people gathered to join in the fun.

Leicestershire CCC Chief Executive Mike Siddall said: “We think Dominic and his team have done a great job organising such an event and ProstAid and LOROS are extremely worthy causes. We were delighted to be involved.

“We value our partnership with De Montfort University greatly and look forward to it continuing in the future.”

Club Ambassador Paul Nixon joined his Leicester City counterpart Alan Birchenall on the day, with a number of Foxes players joining in the dance moves.

The Birch said: “I think what DMU is doing is fantastic. The university is raising money for two incredible charities by organising something that is totally different.

“I am only too pleased to be taking part and singing along to Bonnie Tyler. At least I’ll know the words, as it’s a song from my era!”

Dominic said: “This year I am taking part in the Executive Quest Challenge sponsored by Grant Thornton to raise money for two local charities, LOROS and ProstAid.

“The challenge requires chief executives to do something extraordinary that pushes them out of their comfort zone. I am the vice-chancellor of De Montfort University, a university full of staff and students who, like me, love to make a difference.

“I accepted the challenge to lead a lipdub/flashmob video on our campus in November 2012. I invited people from Leicester, and DMU staff and students, to be part of this challenge. Whilst raising money for a very worthwhile cause we also had a go at a world record attempt.”

* You can make a donation via Dominic’s Just Giving page or text to donate using the following code VCFM66 followed by the amount e.g £1 to 70070.


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