8th February 2017
Community team flying the flag for girls in sport
Sport England has commended the work of Leicestershire County Cricket Club, following their nomination for the sporting body’s Community Sports Project of the Year Award at this year’s Lycamobile BEDSAs.
Leicestershire CCC’s work founding the only girl’s cricket league in Leicestershire, the ‘Lightning League,’ stood out to Sport England as it resonates with their nationwide ‘This Girl Can’ campaign.
The cricket club’s Community project was the driving force for their nomination at this year’s BEDSAs, organised by Sporting Equals, the national partner of Sport England. The awards are leading the way in recognising and celebrating sporting excellence within Black, Asian and Minority Ethnic (BAME) communities.
Leicestershire CCC’s Community team is dedicated to promoting the game of cricket at all levels and particularly aimed at young people through partnership and involvement of professional and recreational cricketing bodies, community clubs and other appropriate agencies within Leicester, Leicestershire and Rutland.
Their work getting girls and women in the community to get involved in cricket has made them a stand-out nominee for Sport England’s Award at the BEDSAs. The ‘Lightning League’ is the only girls cricket league in Leicestershire, and has close ties to Sport England’s ‘This Girl Can’ campaign.
The campaign, which first launched in early 2015, aims to get women and girls moving, regardless of shape, size and ability. Research by Sport England revealed a huge difference in the number of men and women playing sport, with millions of woman and girls afraid to exercise because of fear of judgement.
Sport England CEO Jennie Price, said: “The figures on participation are crystal clear. There is a significant gender gap, with two million more men than women exercising or playing sport regularly. I believe we can tackle this gap, because our research shows that 75% of women would like to do more.
“In This Girl Can we want to tell the real story of women who exercise and play sport. They come in all shapes and sizes and all levels of ability. They have a myriad of reasons for doing what they do. If you are wondering if you should join them – or carry on – this campaign says it really doesn’t matter if you are a bit rubbish or completely brilliant, the main thing is that you are a woman and you are doing something, and that deserves to be celebrated.”