LCCC renew key kit & suit partnerships

Leicestershire County Cricket Club are delighted to announce a continuation of our partnership with Kukri Sports. The deal extends the current three-year existing successful partnership to provide teamwear and merchandise.

Sales Director of Kukri Sports Danielle Jordan-Taft said: “We are delighted that Leicestershire County Cricket Club has chosen to renew their contract with Kukri Sports for another year.

“We look forward to helping the business grows its retail brand whilst supplying the players with high performance sports apparel. 

“We are proud of our partnership with the club and this contact extension supports our ongoing commitment to excellent customer service.”

It’s been an exciting couple years collaborating with the Foxes which saw the introduction of a new mobile retail outlet in 2015 and the players wearing the striking Gold Dazzle in the 2016 T20 kit. 

The year of 2016 also saw the Leicestershire Vixens and the Academy join our partnership and this year sees our Silver Dazzle being introduced on the Royal London One-Day Cup kit for the first time.

Leicestershire CCC Marketing Manager Jasmine Chauhan said: “Kukri Sports have been fantastic to work with, from helping to conceive new designs to implementing them. They were the obvious choice for us to work with again next season. 

“The quality just keeps improving, whether it be for the professional players out on the field, the groundstaff or the office staff. The kit looks professional and I know the team are proud to wear it. 

“Kukri Sports have also helped us increase our merchandise range and have been invaluable in the advice they have given us to grow this area. It’s easy to see why we have now been with Kukri for four years.”

Leicestershire CCC will soon have the new playing shirts in stock, and to register your interest, please call 0116 283 2128 or email

The club are also thrilled to be continuing our successful alliance with next, who are sponsoring the shirt collar on all three kits during the 2017 season.

The Leicester-based fashion specialists are kindly providing suits for all players, coaches and staff, so Leicestershire CCC are again looking extremely smart in 2017. next are also sponsoring Leicestershire slow left arm spinner Callum Parkinson.

Arthur J Gallagher, the risk management specialists who have offices both in Western Boulevard in the City Centre and Whetstone, are again sponsoring the training kit for the Foxes in 2017. 

The professional players and coaches will wear grey and green training kit, and there is also a black and red training outfit for the Academy and staff.

Leicestershire CCC Sales Manager Tracey Branson said: "We are delighted to again be working with next, Kukri Sports and Arthur J Gallagher, who are three key partners for the club. 

"Kukri Sports and next have done a fantastic job with the designs of the training kit, playing kit and suits, and the club will be smartly turned out throughout 2017 both on and off the field.

"Arthur J Gallagher remains an important sponsor of the training kit, and all three companies were prevalent on the club’s pre-season tour to South Africa and Press Day before the campaign got underway against Nottinghamshire. I'd like to thank Kukri Sports, next and Arthur J Gallagher for their continued support of the club, it is much appreciated."