Foxes partner with Vita Sports

Leicestershire County Cricket Club are delighted to announce the partnership with Vita Sports for the 2020 season.

Vita Sports will be known as the official nutrition partner to the Club and will provide dedicated sports supplements to compliment and benefit the performance and recovery of the Leicestershire CCC players.

Vita Sports fuel a wide range of dedicated sports and health athletes by developing and producing high-energy nutritional supplements.

Their primary range of products are Informed Sport approved and are packed with high quality ingredients – all alongside being suited to specific athletes and their choice of sport.

Alex Carrie, Head Strength and Conditioning Coach at Leicestershire County Cricket Club said. “We are really pleased to have started our partnership with Vita Sports.

"As a club we place massive importance on how hard we train and play, having the players fuelled correctly for this is vital and just as important is refuelling after.

"Vita Sports and their range of nutritional supplements will help massively in both areas. The lads are loving the products.”

Additionally, Tracey Branson, Commercial Manager at Leicestershire County Cricket Club spoke on the new commercial partnership: "Vita Sports are a fantastic new company and we are looking forward to working with them over the next 4 years."

Edward Spencer, Managing Director of Vita Sports said: “We are really looking forward to working with Leicestershire CCC.

"As a club Leicestershire CCC really focus on training and making sure athletes have the best possible chance to develop as players. The set up of the club is one that is really exciting and we are proud to be working together.

"We are really looking forward to supporting Leicestershire CCC as best we can over the next 4 years.”

To find out more about Vita Sports please visit For more information about becoming a partner, please get in touch with Commercial Manager Tracey Branson on 07825 756486 or email