Commercial News

StanceBeam becomes a new Official Partner 2021

Leicestershire County Cricket Club have partnered with StanceBeam ahead of the 2021 season in an agreement which will see the Running Foxes have access to StanceBeam’s state-of-the-art technology.

StanceBeam’s outstanding technology will give LCCC unrivalled insight into the performance, progression and analytics of a batsman by monitoring a net session in real time, through their product; the StanceBeam Striker.

The partnership will also see the coaching staff here at Grace Road, receive in-depth training on StanceBeam's The Striker to fully benefit from the product.

Leicestershire County Cricket Club Head Coach, Paul Nixon, said: “StanceBeam have the latest technology which will give us a lot of data from a lot of different areas including bat speed, swing angles, power, consistency of striking the ball and auto-videos.

“We can use this from our age groups, to our Academy, to our First Team and it will give it us data which will help us execute well under pressure.”

Leicestershire County Cricket Club CEO, Sean Jarvis, said: “It is great to form a partnership with StanceBeam. As they are based in Bangalore, India, this provides both parties with a lot of potential to expand and benefit from the partnership.

“We fully welcome StanceBeam to Leicestershire and look forward to what has the potential to be a superb partnership.”

StanceBeam CEO, Arminder Thind, said: “At StanceBeam, we are developing a Sports Technology Platform, leveraging IOT, video analytics and AI that will benefit cricket players and coaches.

"We have launched the first, commercially available Smart Cricket Bat Sensor, in partnership with Kookaburra. StanceBeam technology is regarded as best-in-class and we are proud to be working with Leicestershire County Cricket Club as an official partner for the 2021 season, where the First Team squad will benefit from using our technology.”

StanceBeam are the latest business to join Leicestershire CCC as an Official Partner, along with Durant CricketWisteria HotelUptonsteelFresh Start PropertiesMarstons BreweryFan Experience CompanyThorpes and DMU.

The Club have a variety of commercial packages available, catering for all businesses.

For more information about becoming an Official Partner, please get in touch with Leicestershire CCC Commercial Manager, Tracey Branson on 07825 756486 or email