Leicestershire Monthly Report - September 2020
I’m now approaching 100 days as CEO at Leicestershire County Cricket Club, and I am delighted to bring you the third edition of my Monthly CEO updates. As always, the aim is to give you a flavour of our progression as a Club and what we are up to. I hope you are finding them informative.
To start with everyone at the Club hopes you are staying safe and well and we continue to urge you to follow the COVID-19 Government and Local Authority guidelines. We all must work together to get through this difficult time.
For this edition, I will begin with CRICKET
Our Bob Willis Trophy campaign came to a close, and whilst we didn’t qualify for the final, I think it’s fair to say that we have seen some good performances and steady progression from our team. Last year, as we know, we finished bottom, but this year we improved on that in the Northern Group (playing also against some Division 1 teams) and if you were to combine the three divisions we would sit in a respectful position. For us here at the Club it shows the direction of travel we are heading and whilst we recognise there is work to do, we are very pleased with the progress made so far. What’s more, if you add the fact that during the tournament we fielded our youngest team in the history of the Club, I think it’s fair to say that we have certainly begun taking the right steps to create a team that we can all be proud of, and, who knows what can happen in the future.
As for the Vitality Blast campaign, at the time of writing this report, we have brilliantly qualified for the Quarter Final (just about to take on the tournament favourites – Notts Outlaws) – again a fantastic achievement considering our young squad. There have been some great performances from all of our players in varying forms but, to beat the top two teams - Notts at the Fischer County Ground and Lancashire at Old Trafford - this was an excellent achievement to qualify. Certainly, the last day of the group stages was one that rivalled any of those in football. It would be difficult for me to single out any individual performances but there have been some excellent batting from Colin Ackermann, Gareth Delany and Arron Lilley. It was also great to see the emergence of one of our young Foxes, Nick Welch, who based on his performances, has a very exciting future ahead of him. I should also give credit to our bowling unit who have stepped up to the plate and delivered. All of them have contributed and our pace attack bowled extremely well at the death. I’m sure you’re all behind the team as they look to progress to reach Finals Day.
As supporters may have noticed Tom Taylor has now agreed to leave the Club. It is a pity that he has left us considering we have supported him, particularly for the last two years through his injuries, however, we wish Tom well in his next chapter.
With players leaving, this, of course, gives others opportunities. Whilst I can’t say too much at this stage, please keep your eyes peeled for news on how our squad develops over the coming weeks/months. Leicestershire will be one of the emerging teams to watch.
Now on to COMPANY
As mentioned last month we are continuing to review our processes and systems at the Club, and whilst COVID-19 and the latest Government and Local Authority guidelines continue to dictate our business actions, we are doing all we can to improve how we operate. As a consequence of the early stages of the review, we are looking to appoint a Governance/Office Manager for the Club. Details of which will be available through our website soon.
The terms of reference are also being created for the 5 different areas of our Club (Company, Cash, Commercial, Cricket and Community), these should dovetail with our KPIs that we have set ourselves for the next 12 months.
On to COMMERCIAL
The next three months are critical for the Club. Our cricket season is now drawing to a close, so going forward it’s vitally important that we attract new businesses and new members to join the loyal supporters we have and be part of the Leicestershire CCC Family. The more supporters we can attract to the Foxes Family, the better. Strength in numbers if you like!
Our current partners have been incredibly loyal to the Club and remain so, but like us, they are keen for more companies to join the fold. There are numerous opportunities to choose from so please contact our Commercial team by emailing email@example.com to find out more. We have some new exciting packages available for the 2021 season.
On a further positive note, our new Foxes 50 Corporate Club continues to build month-on-month. This month we welcome Strikes to the family, having recently welcomed NEXT and Yorkshire Payments. The Club currently stands at 15 members with more to be announced very soon. There is room for other businesses to join but, I would urge companies to consider asap before it gets full.
As for CASH.
With the recent news on continued measures for lockdown, the Club continues to manage its finances very tightly. We do continue to face difficult times, like many others, and we will continue to urge supporters to back us where they can. As mentioned, the next three months are very important for the Club and we will be announcing a couple of initiatives that hopefully our supporters can get involved in to help with cash flows at the Club. I would urge you to continue to monitor our website and social media channels.
As a club, we are proud of our links with the Clubs in the community and we want to build on those. With Mark Barber, Head of Community, I recently visited a junior final at Cropston CC versus Ashby Hastings and it was great to see local cricket thriving. What was also great to see was not only the enthusiasm of the junior players but the parents and organisers too. These are the lifeblood of Leicestershire Cricket and our unsung heroes.
As a Club, we are also very proud of our cultural diversity in Leicester, in particular the different nationalities in our community. As the season is due to be completed soon, we will be moving our 39 national flags to be positioned on Milligan Road at the Fischer County Ground, as a symbol of the #foxesfamily. For us, inclusion and diversity are incredibly important and with our rich heritage of players from around the world, it’s something I am keen for us to celebrate.
Our Community team also have a busy winter ahead. This includes reviewing and reflecting upon the playing season from a league perspective and continuing to support clubs during the winter through grant funding. We are also keen to continue to support and grow the women’s and girls cricket network on the back of the Women’s Big Cricket Month campaign.
As you can see, despite us missing our supporters at the Fischer County Ground, we continue to try and progress the Club and certainly move it in the right direction.
These 100 days have been challenging and hopefully, you will have seen the direction of travel we are heading in. What we continue to need is your support and with it, I am certain our pace of progression will be faster.