Partner Drive
Commercial News

Introducing Partner Drive

Leicestershire County Cricket Club (LCCC) are delighted to see the implementation of Partner Drive at the Uptonsteel County Ground.

Partner Drive located on the North side of the ground running down the back of The Meet is now home to every single official partner for the 2021 season.

Installed by MG Digital, Partner Drive is an extension of the re-brand that the Club undertook during the winter of 2020 and offers further exposure for the Club’s loyal partners.

LCCC Commercial Manager, Tracey Branson said: “It is great to have all of our official partners for the 2021 season on show around the ground, visible to all who enter the Uptonsteel County Ground.

“It was an important call for us as a Club to not only get the branding right from a Club’s perspective, but to in-keep with our partners’ branding to ultimately fulfil their expectations.”

The Club recently underwent a re-brand which saw the re-introduction of the Club’s heritage colours, green and red, to reinstate the identity of Leicestershire CCC that stems from three County Championship and three T20 triumphs.

CEO, Sean Jarvis was pleased to see how each official partner board adds to the Club’s identity: “Identity is a key factor in any brand’s marketing, and it has been a focus of mine since joining the Club.

“It’s great to see the partners on show for all to see when visiting the Uptonsteel County Ground and the fact that we can add a splash of colour to the ground is an added bonus.”

As the 2021 season is fast approaching, there are still spaces available to join the Running Foxes as an Official Partner. If you would like to know more information about becoming an Official Partner, please contact Tracey Branson on 07825 756486 or email