LCCC x Sporting Edge
Commercial News

Sporting Edge become a new Official Partner

Leicestershire County Cricket Club welcome Sporting Edge as a new Official Partner.

Sporting Edge gives some of the world’s highest profile organisations a competitive edge. With over a decade of research into the Winning Mindset, their innovative digital coaching platform combines exclusive video interviews with practical success strategies.

Founder, Jeremy Snape is a former Captain of the Running Foxes, and played for the club between 2003–2008, including captaining the side to win the T20 competition in 2006.

Leicestershire CCC Commercial Manager, Tracey Branson said: “With Jeremy having founded Sporting Edge, Leicestershire is already engrained within the business, therefore this partnership feels like a fantastic fit.

“We are already planning for some activities to bring to our fans, members and other official partners very soon.”

Sporting Edge Founder, Jeremy Snape said: “I am really excited about this partnership and sharing our inspirational digital content from the world’s best thinkers and performers.

"My playing career taught me that our mindset is the key to our success so I am looking forward to supporting the Club and the Leicestershire business community with strategies to help them to thrive after a challenging year.”

To find out more about Sporting Edge, please visit

Sporting Edge are the latest business to join Leicestershire CCC as an Official Partner, along with Arthur J. Gallagher & Co., Fullhurst Community College, Seat Unique, Develop, and Pukka Pies.

The Club are working towards the start of the 2021 season and have a number of commercial opportunities available to all business sizes.

For more information about becoming an Official Partner, please get in touch with Leicestershire CCC Commercial Manager, Tracey Branson on 07825 756486 or email