Partnership Opportunities

Partnership Opportunities

Leicestershire County Cricket Club has a number of exciting initiatives that allows us to form a range of off-field partnerships.

For more information on any of our packages and pricing structures, please contact our Commercial Team on 0116 283 2128 or email


Shirt Sponsorship

Provides a prime opportunity to promote your brand and partnership with the Foxes. Your brand will be seen by hundreds of thousands of visitors to major first-class cricket venues across the country and will also be prevalent across all forms of media, including:

- Digital television and websites i.e. SkySports, BBC

- The club’s 200k+ social media followers

- External social media posts by our coaches and players, as well as journalists and supporters

- Local press

- National press



Leicestershire CCC welcomes over 35,000 visitors during a season. We have an exciting NEW opportunity for advertising on our six floodlight masts. This fantastic exposure will give your brand full visibility around the whole ground and beyond! 


LED Electronic Scoreboard Advertising

Why not advertise your brand on our LED electronic scoreboard. We have the capacity to show a video clip that allows your company to have first-class exposure to all visitors to Grace Road.


Player Sponsorship

Leicestershire County Cricket Club is offering sponsorship of the first team squad and coaches for the 2021 season. Sponsorship of one of the Leicestershire players and coaches can be a very attractive proposition for companies looking not only to work with their chosen player and coach, but to also see them at Grace Road. More information is available HERE.


Stand Sponsorship

An opportunity to have a section of Grace Road named and branded with your company logo.


Pitchside Advertising

We can provide 24ft wide pitchside advertising boards designed to project your brand to large audiences attending over 50 days of cricket including the County Championship, Vitality Blast and One-Day Cup. There is also the opportunity of brand exposure through live coverage of Vitality Blast matches shown on Sky Sports.

The Boundary Club

As part of Leicestershire CCC's new commercial strategy to interact and grow our business partners within the local area, the club have introduced a new commercial package for 2021, called The Boundary Club.

The Boundary Club package highlights include; 

Package Highlights

  • 24ft Advertising Board – this includes the manufacture
  • Two adult season tickets (This includes entry into all of Leicestershire CCC’s home games including seven Vitality Blast fixtures)
  • Use of a hospitality suite for any County Championship fixture of your choice (food and beverage will be charged additionally)
  • Social Media announcement of the partnership through the Club’s official channels

Click HERE to view the full package details.

Digital Advertising

Leicestershire County Cricket Club has a number of digital advertising opportunities throughout the 2021 season. The club’s email communications and website provide a great opportunity to promote to our diverse and loyal fan base while scorecard advertising is a great way to advertise on a matchday.


Print Advertising

Leicestershire County Cricket Club also has a number of print advertising opportunities that are available every matchday, including our scorecards, fixture cards, yearbook, brochures and posters around Grace Road.


Community Initiatives

Interested in supporting and engaging with the local community and schools in the local area? New bespoke initiatives being developed for 2021 so please get in touch for more details.


*For more information on any of our packages and pricing structures, please contact our Commercial Team on 0116 283 2128 or email